Join the AWS Marketplace Channel
Expand your channel business by co-selling in AWS Marketplace
About AWS Marketplace Channel
The AWS Marketplace Channel simplifies how AWS Partners work together to sell software. Both Independent Software Vendors (ISVs) and Channel Partners can utilize the AWS Marketplace Channel to expand reach, accelerate deal closure, optimize costs, and extend value to AWS customers.
Channel Partners can list professional services and resell software to take advantage of AWS Marketplace benefits. These benefits include simplified procurement, customized pricing, payment schedules, and terms, and offering end-to-end business solutions to end customers.
Accelerate software sales to customers through AWS Marketplace.
Authorize Channel Partners to resell your software to reach more customers.
List your professional services to provide additional value to customers.
How to co-sell with Channel Partner Private Offers
ISVs authorize Channel Partners to resell software and professional services through the AWS Marketplace Management Portal (AMMP) and expand their reach to more customers through Channel Partner Private Offers (CPPO). Channel Partners create a private offer with customized pricing, duration, end-user license terms, and additional services for their customer. With CPPO, Channel Partners own and maintain the financial and contractual relationship with their customers in AWS Marketplace. CPPO simplifies the billing process by invoicing the the customer and then disbursing payment to the Channel Partner and ISV.
CPPO enables a customer to use a trusted Channel Partner that provides localized support and expertise, with a fast and friction-free customer purchase experience they are used to in AWS Marketplace.
Why join AWS Marketplace as a Channel Partner?
Accelerate and scale
The AWS Marketplace Channel Partner Private Offer process enables you to deliver software and services to your customers and easily manage customer licenses for all AWS environments.
AWS resource support
Gain access to the AWS Marketplace Channel team to support your partner journey with AWS Marketplace, as well as opportunities to co-sell with AWS sales professionals.
Customer value
Provide additional customer value by adding professional services, providing financing, and customized pricing, payment schedule, and contract terms.
Grow your customer base
More customers are procuring software in AWS Marketplace due to time savings from procurement efficiencies, reduction in onboarding new vendors, and reduction in licensing costs.
Increase profitability
Partners are experiencing higher win rates, faster sales cycles, and larger deal sizes through AWS Marketplace. Channel Partners also do not pay transaction fees through Channel Partner Private Offers, driving higher deal profitability.
In-depth guidance
Take advantage of the AWS Marketplace Management Portal and AWS Marketplace Training Academy to learn best practices, and help accelerate your growth in AWS Marketplace.
The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers
Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.
AWS Marketplace connects customers with more than 1,300 registered Channel Partners
Success stories
“Clients have looked to CDW as their trusted advisor for their software and SaaS purchases. CDW is pleased to extend our support as customers increasingly leverage AWS Marketplace to streamline their application testing, procurement and deployment. CDW was proud to be an AWS Marketplace launch partner and have earned the AWS Marketplace Skilled Consulting Partner designation.”
Calvin Vass
Sr. Manager, Public Cloud Marketplaces
"AWS Marketplace provides the simplification and streamlined procurement, licensing and invoicing our customers are looking for. We’re utilizing CPPO for our client’s procurement transformation, ease of use, consolidated billing, and visibility of Presidio’s professional services listings in the AWS Marketplace catalog."
Chris Cagnazzi
SVP & GM Cloud and Managed Services
“AWS Marketplace has been an important enabler for our customers' procurement of third-party software and services running on AWS. The consumption-based cost models, simplicity, and speed of deployment are changing the way organizations evaluate and deploy solutions on AWS. As ePlus continues to focus on helping our customers modernize their procurement processes, AWS Marketplace is expected to be a key component of delivering these outcomes.”
Justin Mescher
VP of Cloud and Data Center Solutions
“AWS Marketplace is a very powerful and easy-to-use platform allowing SCC France’s clients to modernize their software procurement processes. The large catalog of ISVs and solutions, and the range of subscription options, helps us to consolidate purchasing operations for our customers and optimize their spent. As a CPPO partner, we’re constantly increasing AWS Marketplace usage, and providing feedback so the platform can continue to help our customers in their transformation journey.”
Maxime Bire
Cloud Business Unit Manager
Success stories
“Clients have looked to CDW as their trusted advisor for their software and SaaS purchases. CDW is pleased extend our support as customers increasingly leverage the AWS Marketplace to steam line their application testing, procurement and deployment. CDW was proud to be an AWS Marketplace launch partner and have earned the AWS Marketplace Skilled Consulting Partner designation.”
Calvin Vass
Sr. Mgr. DV Sales
“AWS Marketplace allows Rackspace to jumpstart the AWS journey for our customers, from initial consultation through cloud transformation. With AWS Marketplace, we can start delivering value to customers with a few clicks through the AWS Console. It's a game changer!”
D K Sinha
President of Public Cloud
“AWS Marketplace has been an important enabler for our customer’s procurement of third-party software and services running in AWS. The consumption-based cost models, simplicity, and speed of deployment are changing the way organizations evaluate and deploy solutions in AWS. As ePlus continues to focus on helping our customers modernize their procurement processes, AWS Marketplace is expected to be a key component of delivering these outcomes.”
Justin Mescher
VP of Cloud and Data Center Solutions
“AWS Marketplace is a very powerful and easy-to-use platform allowing SCC France’s clients to modernize their software procurement processes. The large catalog of ISVs and solutions, and the range of subscription options, helps us to consolidate purchasing operations for our customers and optimize their spent. As a CPPO partner, we’re constantly increasing AWS Marketplace usage, and providing feedback so the platform can continue to help our customers in their transformation journey”
Maxime Bire
Cloud Business Unit Manager
Accelerate AWS Marketplace Channel Onboarding
Visit the AWS Marketplace Training Academy to accelerate your onboarding to AWS Marketplace. With role-specific content for alliances, marketing, sales, and operations roles, your team can learn the AWS Marketplace programs, features, and best practices to scale your business more quickly.
Use your APN Partner Central login to access on-demand channel program training.
Introduction to the AWS Marketplace Channel
An overview of AWS Marketplace Channel including Channel Partner Private Offers (CPPO), Solution Provider Private Offers (SPPO), and professional services.
Role-specific AWS Marketplace Channel Courses
Role-specific courses for sales, operations, marketing, and alliances to learn about the best practices for engaging in the AWS Marketplace Channel.
Get started with AWS Marketplace resources
The AWS Marketplace resources help accelerate onboarding, training, and adoption of AWS Marketplace channel features and best practices.
Channel partner lists
Stay up to date with AWS Marketplace Channel news
Sign up to receive communications from the AWS Marketplace Channel team