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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,136 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Ely L.

Great tool for understanding your user base

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
It's very simple and fast to dissect your app/site traffic to understand your users.
What do you dislike about the product?
Recently, there's more random slow-downs. Generally, it's very fast though.
What problems is the product solving and how is that benefiting you?
Amplitude helped us understand our user base better. It also enabled a lot of our business users to answer their own questions.
Recommendations to others considering the product:
Try it out. You'll love it! You can even import some Adobe data to test it out with real data.


    Tia G.

Amplitude is like a flashlight in a dark cave

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
I have been a PM for 15 years, and only wish Amplitude existed 15 years ago. Unlike most other data tools, Amplitude is easy to implement, provides real-time data, is tremendously powerful in cutting your data however you like, and is a pleasure to use. Gone are the days of only using instincts and talking to customers as the way to set your product direction.
What do you dislike about the product?
The cost is very high. It's worth the money, but still high.
What problems is the product solving and how is that benefiting you?
Amplitude helps us solve the problem of what our product direction should be. What problems are our user having? What features of our product are our users using a lot, and we can improve on? What groups of users are there? We are continuously launching products experiments, and using Amptlidue to decide on the results of the experiment.


    Marcin B.

An insightful system that helps organise and work on huge loads of data.

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
The UI - once you get used to it, it's really easy to navigate around, though beginnings are a little bit rough. When you know your data, possibilites unfold.
What do you dislike about the product?
Sometimes you hit a border-case where you cannot group in specific usecase you are looking for - but the team grabs feedback and is really responsive, so I am hoping this will only get better :)
What problems is the product solving and how is that benefiting you?
We're working to see how our Customer Success Team actions affect our customers. Thanks to that we are able to improve and pivot if some campaigns do not bring results.
Recommendations to others considering the product:
Do give it a try. Once you get the data, it pays off.


    Internet

Senior Growth Marketing Manager

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
By far the easiest analytics tool I've ever used and I used quite a few over the years. Also, the ability to easily dig further into the data is remarkable given the amount of information they are processing in mere seconds.
What do you dislike about the product?
They have a tool called pathfinder which allows you to easily see the paths take to get to a given destination but it doesn't include specific where attributes. I'm hopeful they'll add the where attribute tracking to pathfinder soon as that will make an already extremely useful tool extraordinary.
What problems is the product solving and how is that benefiting you?
Tracking usage and user behavior at scale which historically has been extremely challenging but with Amplitude it's easy.


    Financial Services

Best among its competition

  • May 01, 2018
  • Review verified by G2

What do you like best about the product?
Rich feature set & better onboarding process than competition
What do you dislike about the product?
UX could be a little better to augment my needs
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand whether we're heading into the right direction for the product we're building.
Recommendations to others considering the product:
If you are looking for a event based data analytics platform, this is one of the best.


    David B.

Awesome interactivity and visualization

  • May 01, 2018
  • Review provided by G2

What do you like best about the product?
Really powerful data manipulation. Create the charts and analysis you want. Easily
What do you dislike about the product?
I wish I could integrate more data sources easily. And SQL query the underlying data!
What problems is the product solving and how is that benefiting you?
Understanding website, purchases, app, referrals etc


    Computer Software

Product analytics is different than marketing analytics or business intelligence

  • April 18, 2018
  • Review provided by G2

What do you like best about the product?
Amplitude is designed for product managers or anyone who needs to understand user behavior. Not just how much money did we make last month or how many people signed up. But really understanding the actions that are successful users are taking. Understanding this helps a product manager identify problems to solve for the users who aren't successful.

1) Amplitude does this really well with the ability to create and explore conversion funnels.
2) Understand who your best users are with practically endless segmentation (i.e segment this data by
device and geography).
3) Create cohorts on they fly for analysis into their paths thru your product.
4) Analytics is only as good as the data that you bring in. The Taxonomy tool helps manage your data dictionary and prevent bad data from creeping in. Set data validation and alerts when bad data flows in from a GUI admin interface.
What do you dislike about the product?
Cold start problem. For a user that you invite to the platform - there isn't a clear path on what they should look at 1st, 2nd and 3rd.

Many people who may not spend a lot of time in analytics ask the question - how is this different than Looker or Google Analytics. Amplitude should have a better onboarding experience to give new users the "so what" sooner so that a person on the team doesn't have to spend time with everyone to get buy in.
What problems is the product solving and how is that benefiting you?
- understanding user behavior across platforms and how that drives business impact
- identifying dropoffs in a conversion funnel
- identify who your best, retained users are and what they do to become successful
- quickly getting answers without the 1-2-3-4 week back and forth of talking to a data analyst and dealing with JIRA


    Andrea E.

Discovering user's behavior by using amplitude

  • March 31, 2018
  • Review verified by G2

What do you like best about the product?
It is very easy to implement and to use.
What do you dislike about the product?
Probably the price, which could be lower
What problems is the product solving and how is that benefiting you?
Understanding how users use our applications and take actions in order to improve it


    Amélie B.

Perfekte Analysesoftware

  • March 17, 2018
  • Review verified by G2

What do you like best about the product?
Diese Software enthält wunderschöne Diagramme, die alle nützlichen Informationen enthalten, die Sie für Ihre Projekte benötigen. Mir gefällt, dass wir alles mit dieser Software analysieren können und dann genau wissen, was wir als nächstes in unserem Projekt tun werden. Die Echtzeit-Berichterstattung ist sehr hilfreich und hilft uns, das Feedback zu erhalten, das wir brauchen.
Dieses Programm hat viele Funktionen, die Ihnen erlauben, alles zu verstehen, was Sie tun müssen, und das Programm selbst ist benutzerfreundlich und kommt mit Anleitungen, wenn Sie nichts verstehen. Außerdem bietet der Kundensupport echte Hilfe und schnelle Antworten.
What do you dislike about the product?
Die Preisoptionen sind nicht attraktiv und bieten keine Funktionen, die den Preis wert wären.
What problems is the product solving and how is that benefiting you?
Wir verwenden diese Software in unserem Unternehmen, um alles zu analysieren und alles zu planen. Es ist erstaunlich, dass wir diese Software entdeckt haben, weil unser Unternehmen jetzt auf dem richtigen Weg ist.
Recommendations to others considering the product:
Schöne Diagramme ... es wird dir helfen, das richtige Feedback und die richtigen Optionen zu bekommen.


    David B.

Hands down the best analytics platform on the market

  • March 06, 2018
  • Review verified by G2

What do you like best about the product?
Their product is incredibly fast and intuitive to use. I can easily create and analyze complex user cohorts in a myriad of different ways which, as a PM, is absolutely crucial. Second, their success managers know the product inside out, promptly respond to feedback & emails, and are all around nice people. Third, I've had the pleasure of talking with members of Amplitude's product & engineering tea, and not only are they highly intelligent, but they're also genuinely passionate about what their building.
What do you dislike about the product?
Session analysis is weak. I can't, for example, create a cohort of users who had only 1 session or >=100 sessions. You also need to hack the integration in order to measure time on page. Finally, it's impossible to remove the most current data point on a chart which is always off because it's in the process of being calculated. I also think the product team ought to make it easier for an admin to easily pin dashboards on behalf of other members.
What problems is the product solving and how is that benefiting you?
Better understand which features are most closely correlated with increasing our retention. Case and point: We noticed that users who activated their accounts during the sign up flow retained far better than users who were forced to do so in order to post a blog. We revamped our sign up flow to require activation up front and saw a substantial increase in D1 retention.
Recommendations to others considering the product:
It's absolutely worth it.