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Adverity: A Powerful, Continuously Improving Data Integration Tool with Excellent Support
What do you like best about the product?
What I like about Adverity is its ability to pull data from a wide range of platforms, harmonize, and enrich it, and then push it to a destination of your choice. This end-to-end process simplifies data management significantly, reducing the need for manual intervention. Whether you're working with social media, CRMs, or other marketing platforms, Adverity provides a seamless integration, ensuring that your data is clean and ready for use. The automation features are a huge time-saver, and we can easily use the harmonized data in our Tableau dashboards for further analysis and visualization.
I also really appreciate how quickly the support team responds to tickets and resolves issues, making the experience smooth and reliable. On top of that, the tool continuously receives new, fantastic features, which further enhance its capabilities and keep it at the cutting edge of data management.
One area that used to be quite complex was working with APIs, as they frequently change and can break data streams. However, Adverity has recently made great progress in addressing this by providing updates whenever there are changes and clearly marking when adjustments to data streams are needed. This has made API management much smoother and less stressful.
I also really appreciate how quickly the support team responds to tickets and resolves issues, making the experience smooth and reliable. On top of that, the tool continuously receives new, fantastic features, which further enhance its capabilities and keep it at the cutting edge of data management.
One area that used to be quite complex was working with APIs, as they frequently change and can break data streams. However, Adverity has recently made great progress in addressing this by providing updates whenever there are changes and clearly marking when adjustments to data streams are needed. This has made API management much smoother and less stressful.
What do you dislike about the product?
As for areas I might have criticized a few months ago, Adverity has already addressed most of them. All the features and improvements I would have pointed out as shortcomings have now been integrated, making it a well-rounded and powerful tool that continues to improve.
What problems is the product solving and how is that benefiting you?
Having a platform where we can prepare all data and then utilize it through BigQuery for other tools provides excellent transparency across the entire data pipeline. This allows us to clearly track and efficiently manage the entire data flow from the source to its final use.
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Adverity has a ton of potential and great uses but definitely lacks the more detailed resources
What do you like best about the product?
The grainularity and vast potential for this platform.
I love that you can basically pull in any data that you could want. There are so many different direct connections which is something our old reporting platform didnt provide. I also love that you can view the extracts themselves and love the new update where you can see the extract previews. Love That! That was a great addition and works great! Super useful! We werent able to view extracts at all in our old platform so that is great.
This platform also has so much opportunity to customize the reports in tons of different ways.
I love that you can basically pull in any data that you could want. There are so many different direct connections which is something our old reporting platform didnt provide. I also love that you can view the extracts themselves and love the new update where you can see the extract previews. Love That! That was a great addition and works great! Super useful! We werent able to view extracts at all in our old platform so that is great.
This platform also has so much opportunity to customize the reports in tons of different ways.
What do you dislike about the product?
The onboarding and lack of in depth resources.
The onboarding for us was extremely loose and kind of based as if we already knew how to navigate and use this platform. We had experience with a different reporting platform but we still needed help navigating and understaning this specific platform.
There are plenty of support articles but when it gets past the very basics or into the logic of something there is definitely missing info. There is also very little troubleshooting resources, it is almost like Adverity wants to gatekeep from their own users and you have to contact support who do have the answers but why arent these answers in the documentation. Like datastream errors, there is no resources for those and they are not in plain terms so you have to contact support if you have an error. Some features arent super intuitive so deeper documentation is definitely needed.
The dashboard (Present) side definitely needs improvement or maybe just more training with your users. The downloads dont work in the way that you would think logically. For example, the Powerpoints dont let you move the widgets around once you download which is the expectation for that type of file. We work with stations and they like to customize and they were able to do that in our old platform and now cannot do that. We use templates in order to make updating and maintaining all the dashes realistic for us (we have hundreds) so they cannot customize their reports without the risk of it getting overwritten. So there needs to be more critical thinking on the Adverity side from the prospective of an Agency. Or again, maybe we werent onboarded with the correct expectations and training.
I would also love a certification or structured learning course.
The onboarding for us was extremely loose and kind of based as if we already knew how to navigate and use this platform. We had experience with a different reporting platform but we still needed help navigating and understaning this specific platform.
There are plenty of support articles but when it gets past the very basics or into the logic of something there is definitely missing info. There is also very little troubleshooting resources, it is almost like Adverity wants to gatekeep from their own users and you have to contact support who do have the answers but why arent these answers in the documentation. Like datastream errors, there is no resources for those and they are not in plain terms so you have to contact support if you have an error. Some features arent super intuitive so deeper documentation is definitely needed.
The dashboard (Present) side definitely needs improvement or maybe just more training with your users. The downloads dont work in the way that you would think logically. For example, the Powerpoints dont let you move the widgets around once you download which is the expectation for that type of file. We work with stations and they like to customize and they were able to do that in our old platform and now cannot do that. We use templates in order to make updating and maintaining all the dashes realistic for us (we have hundreds) so they cannot customize their reports without the risk of it getting overwritten. So there needs to be more critical thinking on the Adverity side from the prospective of an Agency. Or again, maybe we werent onboarded with the correct expectations and training.
I would also love a certification or structured learning course.
What problems is the product solving and how is that benefiting you?
It is allowing us to be more hands off with the collection of the data, we used to have to do a lot of manual imports with our old platform.
Digital Media Reporting Review - Adverity
What do you like best about the product?
Ease of collating lots of different data sources in one place
Make reporting and understadning data trends much similer and streamlined that our previous manual reporting
Make reporting and understadning data trends much similer and streamlined that our previous manual reporting
What do you dislike about the product?
Data validity and errors often crop up that can take days to resolve
Time consuming to onboard some clients data
Time consuming to onboard some clients data
What problems is the product solving and how is that benefiting you?
Streamlining our time and resource when reporting on data to clients - meaning we have clearer understanding of marketing and its results as well as using the data to optimsise media, without having to manual jump into 5-7 different platforms at a time.
Also the view of the reports, they look much more professional and cleaner (or visually pleasing) that basic excel reporting
Also the view of the reports, they look much more professional and cleaner (or visually pleasing) that basic excel reporting
Great costumer support and quick resolution
What do you like best about the product?
Alex Butler is a guy who's on top of your product. He's very responsive and on top of eveything. This makes the relationship strong.
What do you dislike about the product?
The UI has some room for improvements. I had challenges when trying to debug and issue or find what I'm looking for.
What problems is the product solving and how is that benefiting you?
Data ingestion proccess. We're very lean on the aspect because of Adverity.
Nice tool that has a lot of functionalities
What do you like best about the product?
Adverity is a nice tool with lots of features
What do you dislike about the product?
Some of Adverity functonalites are not easy to use for a beginner
What problems is the product solving and how is that benefiting you?
Importing data easily and with specific features that do not always exist on other connectors
The Adverity is a good tool to manager the data of all the platforms.
What do you like best about the product?
I like best about Adverity is easy to use.
What do you dislike about the product?
I dislike about Adverity is sometimes the data of some platform come incorrectly, so the Adverity is a little bit instable.
What problems is the product solving and how is that benefiting you?
The facility to use Adverity to consolidate the data of the all the platforms.
Excellent tool, easy to use
What do you like best about the product?
I love how accessible Adverity is - it is incredibly easy to use, and is very configurable. Getting Adverity configured to write data our company's Snowflake database was relatively straightforward, and it's been pretty smooth sailing since we got it set up.
What do you dislike about the product?
Product could use better visibility into what version of an API Adverity is running on, and more accessible roadmap for upgrading API versions.
What problems is the product solving and how is that benefiting you?
Adverity is helping us manage how we access APIs across different platforms, and reducing the amount of effort it takes us to stay up to date with various APIs, and pull data from those platforms.
Adverity, the ETL tool to use.
What do you like best about the product?
Very intuitive, a lot of available connectors. Support is quick. New features get added regularly.
What do you dislike about the product?
No significant problems with adverity. Keep going as you are doing.
What problems is the product solving and how is that benefiting you?
Consolidating all data streams in a bundle so we can visualise our ad spend and other important metrics & dimensions in 1 looker studio report using GBQ.
Adverity is a swiss knife for all analytics data, and more
What do you like best about the product?
Setting up datastreams, managing workspaces is very easy and intuitive. As an Adverity admin for our organization, things are very easily set up.
What do you dislike about the product?
Cannot visualize the total infrastructure load on the platform. Some API integrations to manage the platform programmatically are not yet documented and/or implemented.
What problems is the product solving and how is that benefiting you?
It seems Adverity is giving access tokens for API integration, which weren't available before.
Powerful tool, but very complex to use
What do you like best about the product?
Really powerfull, can pull data from any source an combine it, so it shows up in the reports together - e.g. good for comining tracking / reporting tool results like from GA4 with media ad spents from Google Ads, Bing, Criteo, Meta, Pinterest, etc.
Once the reports are setup, it is quite simple to use
Once the reports are setup, it is quite simple to use
What do you dislike about the product?
Setup is quite complex, and migration to GA4 was not really easy. As a not daily user, you need to book addon support
What problems is the product solving and how is that benefiting you?
Bringing costs together with results
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