Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Amazing Experience
What do you like best about the product?
All the connections possibilities and facilities to integrate new platforms into our architecture.
What do you dislike about the product?
The only downside I had was with the rules for the unified profile,
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
It would be excellent to have a more personalized way of setting rules for that and not only to indicate which attributes to use.
What problems is the product solving and how is that benefiting you?
The main issue MParticle resolves for us is all the connective and the ease of use.
- Leave a Comment |
- Mark review as helpful
mParticle : Top - notch Customer Data Platform
What do you like best about the product?
What I like best about mParticle is its intuitive user interface, which makes navigating and managing the events catalog exceptionally easy. The platform’s simplicity in setting up and managing connections streamlines our workflow, enhancing overall efficiency. Additionally, the ability to build real-time audiences and activate targeted campaigns is invaluable for our customer engagement strategies. Moreover, mParticle’s extensive array of out-of-the-box data connectors provides seamless integration with various of our services, further enriching our data ecosystem and operational capabilities. Customer Support is excellent.
What do you dislike about the product?
mParticle can enhance its documentation to better cover various processes and best practices, facilitating easier setup and troubleshooting for users. The activity screen would benefit from more visual dashboards, displaying key metrics like the most frequently occurring events and projected event volumes. These improvements would provide with quicker, more actionable insights. Enhanced visual and informative interfaces would significantly boost overall data management and decision-making efficiency.
What problems is the product solving and how is that benefiting you?
We are using mParticle as CDP at our organization. We are using mParticle to collect user events, build real time audience and send them to downstream applications to run targeted campaigns. mParticle has really solved the data integration part and makes data flow seamlessly between our marketing ecosystem.
Very strong core functionality and flexibility to accomplish business-specific goals
What do you like best about the product?
tagging implementation and capabilities are great. the product is always improving and adapting to industry needs. the felxbility of data flows make the product very funcitonal for all aspects of operations.
What do you dislike about the product?
data distribution process can be improved. limitations around cookies can harm positive impat of the tool.
What problems is the product solving and how is that benefiting you?
we have many different business units with vastly different needs. mparticle makes it very easy to customize the implementation for the use cases but also synchronize across those units if a more standard enterprise application is required.
mParticle is the secret weapon to our financial institutions success
What do you like best about the product?
mParticle creates a holistic customer view, enables seamless audiences creation in our CRM, and can implement highly granular criteria for each audience based on site activity, product interaction, and demographics.
What do you dislike about the product?
The UI could have more customization. Would also be nice to see more information about the existing integrations with the system instead of just a high level label.
What problems is the product solving and how is that benefiting you?
mParticle allows us to cross promote services to existing customers according to very granular criteria, and automate the whole thing.
Picking a composable CDP gives you flexibility
What do you like best about the product?
Configurable for both custom ingesting data, custom outputing data and has large set of out of the box integrations
What do you dislike about the product?
Like to see better out of the box analytics and drill down capability.
What problems is the product solving and how is that benefiting you?
Collecting our customer data from our our consumer applications and giving us control over the governance of the data and identity.
Good product supported by a great team
What do you like best about the product?
Mparticle makes it very easy to create and share audiences for various ad platforms.
What do you dislike about the product?
Some segmentation features can be improved.
What problems is the product solving and how is that benefiting you?
We use it to build audiences of our first party data and then share it across various ad platforms
Great partner and ever-evolving platform
What do you like best about the product?
The mParticle team has been an incredible asset for us, always available to quickly address questions or issues we have. Additionally, they have really leaned into being a thought partner for us, where we push eachtoher to be better. They highlight any opporunities they see for us to either implement something in a better way or to use net new solutions they start offering. Vice versa, whenever there is a solution or product not available in mParticle that we want, they are transparent and work with their internal team to proritize and build a path forward for us. However, the ease of integrations and large library of connectors make that few and far between
What do you dislike about the product?
The biggets hiccup we have is brand awareness / technical experience with mParticle. It is an awesome tool for us, but for most of our assocaites this is the first time they are working with it. While the learning curve is small, there is a bit more handholding neede to get up and running
What problems is the product solving and how is that benefiting you?
Web analytics tagging and collection
Centralized platform for data across many different sources
Personalization feature store
Customer Profiles and Audiences
Centralized platform for data across many different sources
Personalization feature store
Customer Profiles and Audiences
mParticle implementation
What do you like best about the product?
I highly recommend this team for their exceptional professionalism and guidance throughout our project. They exhibited transparency in costing, were consistently available for queries, and provided invaluable direction for our success. Their innovative approach to database sync significantly reduced project timelines, showcasing their commitment to product innovation. Their emphasis on collaboration ensures customer success and maximizes the value of investments made.
What do you dislike about the product?
Access to mParticle technical expertise in Melbourne.
What problems is the product solving and how is that benefiting you?
We are collaborating with mParticle around AI and predictive modelling area. This will help us in proactive customer retention and reducing the churn rate.
Good but it could be better
What do you like best about the product?
Simplicity on creating audience and customer support.
What do you dislike about the product?
Promised features no available, slowness on adding new integration, missing ability to manage stored data inside mParticle
What problems is the product solving and how is that benefiting you?
Forward events to third party, use better audiences for marketing.
Solid CDP and great team to work with
What do you like best about the product?
The mParticle team provided amazing support through the setup process. It's the perfect tool for allowing marketers to access data and create audiences without tech support.
What do you dislike about the product?
We haven't fully explored all of the available features yet, but we have no complaints and haven't identified any glaring gaps or oversights. It's been great so far.
What problems is the product solving and how is that benefiting you?
mParticle allows our marketing teams to access all of the data they need without having to request support via IT. Connections to downstream platforms are simple to set up and it's been saving us a lot of time.
showing 1 - 10